Whet Blu is a New York based outerwear brand that specializes in luxury for less. Our classic approach to design with modern touches help men and women alike show off their individual style and self expression. Our brand has been featured in massive stores like Kohls and has been a sales leader for these stores for years. We’ve recently started to focus on offering our products direct to customer and building our brand via the social media world. 

WB also operates and manufactures through our own eco-friendly tannery and factory. Our ability to participate in Social Good campaigns helps us give back to the Earth that provides us with so much. Our factory is also WRAP Approved which consists of rigorous testing to provide the best possible workspace for our employees.