ABOUT

What is Whet Blu?

Whet Blu is a New York based outerwear brand that specializes in luxury Leather & Vegan products. Our classic approach to design with modern touches help men and women alike show off their individual style and self expression. 
 

 

 Whet Blu is a New York based outerwear brand that specializes in luxury for less. 

OUR PARENT COMPANY
First MFG Co. started in 1987 with a suitcase full of leather and an American Dream. Realizing the demand in the leather jacket market, our owner set out to provide the motorcycle world with a top quality product at an honest price. Over the last 30+ years, we have dedicated our time and effort into creating a product that is built to last. Starting out in small shops in NYC, First MFG Co. quickly became one of the largest wholesale leather brands in the country.  In 2016, FMC expanded its footprint and launched a retail division which focused heavy on the motorcycle lifestyle.